It’s no secret that I have been making a tidy sum with Google Adsense recently. Infact I would be one of a handful I know of in Australia that makes great money with Adsense.
Here is an Google adsense trick that increased my click through rate by 300%.
If you are using a blog most webmasters will wqrap the adsense code with the topics text, like the image below. I used to do it this way because all the guru’s said it was the only way to go.
But, my click through rate was hovering around 3% to 4% and I had heard of site owners getting a ctr as high as 24%. This site owners were not about to tell me exactly what they were doing but I needed to know how they were doing it, so I checked their sites.
Once you know what your looking at, it sticks out like a dog’s hind leg. These sites did not wrap the Adsense ads with text. They put the topics header first, then the adsense code then under the ad code they put the topic content. Of course they had the code colours right and the ad size spot on, but it was the ads placement that shook me.
It looks bloody ugly this way, but the ctr on my adsense ads are great now. They are not in the 20%+ bracket, but they are certainly higher than 3% to 4% I experienced earlier.
This is the way my adsense ads now look on one of my finance blogs.
So, the point to this trick is? Experiment with you ads placings! And don’t re-invent the wheel, copy what the gurus are doing.
